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Exploring the influence of web design on online group buying in Hong Kong
Alvin Kwan, Viola Poon, Stephanie Woo

Last modified: 2014-05-12

Abstract


The aims of our study are to examine the influences of web design on online group buying in Hong Kong, to identify specific web design factors (mainly focus on usability and accessibility) that affect consumers’ purchase intention, and to provide recommendations to the relevant industry as to how the qualities of their websites be improved to attract potential consumers. To collect user views on the concerned issues, an online survey was conducted in the spring of 2014.  The target respondents of our survey are people aged between 18 and 34 who have experienced in online group buying in Hong Kong.